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You know a brand is the real deal if it’s available in a poptail.

AMSTERDAM – 24 ICE Frozen Cocktails and FLS Company (‘FLS’) expand their collaboration by launching another popular Dutch shot as a Frozen Cocktail: Boswandeling ICE.

After the great success of previous co-brandings with Flügel ICE (FLS company) and Malibu Watermelon Mojito (Pernod Ricard), 24 ICE is expanding their Frozen Cocktail range with Boswandeling ICE. Boswandeling is a popular Dutch liqueur that was created in 1998. Now (over 20 years later) it is still very popular consumed “on the rocks”, as a shot, as a mixer and now as a poptail!

Collaboration with FLS started in 2019 with the party shot Flügel ICE. Flügel is renowned for being the most popular ‘party shot’ in the Netherlands for over 25 years. Due to this success, both companies want to surprise their Dutch fans with yet another collaboration.

FLS is participating in the world-known and established retail category of Frozen Cocktails. Marketing Director FLS Pim Leeflang: “we wanted to create unique brand awareness by introducing Boswandeling ICE to our fans, using a more creative way of brand experience than traditional marketing tools. Providing our customers with a new season to enjoy our Boswandeling: as a poptail in the summer.” 

The new flavour is a good addition to the already wide palette of 24 ICE poptail flavours, such as Malibu Watermelon Mojito, Flügel, Gin & Tonic, Mojito, Limoncello and Strawberry Daiquiri.

How does it taste?

The Boswandeling ICE is based on the Boswandeling liquor, an exotic mix of coconut and banana.

Boswandeling ICE does not contain allergens and is free of lactose and gluten. It’s made with natural flavours, contains 5% alc. and 55 calories.

Where to find?

Boswandeling ICE is sold at various liquor stores and online via

How does it work?

The products are sold in liquid form (so before use) place the cocktails in your freezer (-18 °C) and consume the product when completely frozen (after approximately 24 hours).

About 24 ICE

24 ICE is founded in 2015. Since then, sales have grown exponentially every year, and the products are now sold at more than 10,000 stores in 23 different countries around the world. 24 ICE hopes to find new collaborations with other beverage brands in the future, in order to keep surprising the world and introducing the concept of Frozen Cocktails.

The Boswandeling ICE Frozen Cocktail is produced and distributed by 24 ICE. For more information on its findability and sales channels, visit and follow 24 ICE on Instagram @24_ice or Facebook at @24ICEAmsterdam.

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About FLS – Boswandeling

FLS Company is an independent liquor company in the Netherlands. Since 1996, their sales & marketing organization has focused on the development and marketing of products and the accompanying experience. Products like Flügel, Boswandeling and Rocketshot.