You know a brand is the real deal if it’s available in a poptail.
AMSTERDAM – 24 ICE Frozen Cocktails and Malibu® are bringing us a lick of summer, with the launch of its Limited Edition poptail, to celebrate Malibu’s recently released flavour: Watermelon.
24 ICE and Malibu come together to create a delicious Frozen Cocktail inspired by the Malibu Watermelon Mojito Cocktail. By opting for the watermelon flavour, they are following one of the hottest trends of our time: the watermelon flavour trend is growing year-on-year by almost 40%. “As the spirit of summer, Malibu is all about helping its loyal fans make the most of the season,” says Elsa Rafen, senior global brand manager. “We are beyond excited to partner with 24 ICE on this delicious frozen take on our Watermelon Mojito cocktail, bringing our consumers in The Netherlands an exciting new way to experience our brand and celebrate summer.”
The new flavour is a good addition to the already wide palette of 24 ICE poptail favours, such as Gin & Tonic, Mojito and Flügel. Besides, it contributes to the overall campaign of 24 ICE #Colouringyoursummer, because of the summery white packaging, with bright pink palm trees. Malibu Watermelon Mojito is made with natural flavours, contains 5% alc. and 56 calories.