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Our Frozen Cocktails have already proven their success in other countries, but last summer it has also started with an upswing in Ireland. Even though Ireland has a wonderful pub culture, there was a huge interest in purchasing our Frozen Cocktails. And when consumers ask, we deliver…  

Due to the COVID pandemic, pubs were closed for the largest part of the past twelve months. To spice up their Friday night, the Irish piqued an interest in cocktails. This popularity increased sales of cocktail-related products in the Irish retail sector.

Due to the increased demand from the market, the 24 ICE Frozen Cocktails grabbed the attention of Kelly Hunter’s Sales team ( Kelly Hunter, established in 2003, has become one of Ireland’s leading brand developers in the Irish retail sector. They deliver across all distribution channels, primarily in the branded products, and delivers into over 2,500 outlets monthly. Kelly Hunter’s Sales team advised its managing director Brian Doyle to include 24 ICE Frozen Cocktails in their already impressive range of brands (Chilled, Ambient, Frozen, and Alcohol).

So, the first test pallet was sent at the beginning of June 2020, and within two weeks we shipped fully loaded containers every week!

Thanks to Kelly Hunter’s customer’s willingness to welcome innovative products and Kelly’s sales team’s fast response to market trends, 24 ICE Frozen Cocktails can now be purchased in nearly every retailer such as:

  • Musgraves
  • Supervalu
  • Spar
  • Centra
  • Daybreak
  • BWG
  • Londis
  • Mace
  • Carryout
  • Barry’s Group
  • Costcutters
  • Most independent off-licences in the Republic of Ireland, Northern Ireland and the UK

“In early June our sales team identified demand for this kind of product to fit with the current zeitgeist (with all its limitations), we followed our instinct, tried it and boy did we hit the sweet spot; what a success it has been!” – Brian Doyle, managing director, Kelly Hunter.

24 ICE gained a huge market share within the last 12 months, which normality would take several years. Sales figures and geo-targeted Social Campaigns indicated that our products have become increasingly popular between 18-45 year-olds. Our Social content was well-received, which led to a spectacular increase in our click ratio.

“Because 24 ICE focuses on high-quality ingredients, great packaging and Marketing; it all adds up to great success” – Brian Doyle.

Both parties have thrown their shoulder to the wheel. We saw opportunities and dared to make changes, and our amazing teamwork paid off. We are looking forward to this coming season, the summer of 2021. For now, we will be focussing on Marketing in Ireland even more and expanding all channels to market as the market and economy open afresh. 24 ICE Frozen Cocktails are available all over Ireland. Let us know if your local retailer is not stocking it, and we’ll get it to you directly – ‘cause when consumers ask, we deliver!

Sláinte, Cheers,

Team 24 ICE